Killer Packaging Ideas so that You can Sell More

Packaging is something that’s simple, and if you’re looking to really catch the eye of a customer, you need to do it in just 7 seconds. So you’ve got 7 seconds to get people to notice you.

Packaging makes such a huge difference, and it’s the first thing that all customers will see, and they’ll be able to offer their opinion of this. It also helps you persuade other customers to purchase the products that you have.

Choosing the right packaging is much more than the design that they use, since there are a bunch of other packaging options as well, including mailers and boxes to use. 

Here, we’ll go over what packaging aspects need to be there, and ways to stand out. 

What’s in Your Packaging 

If you want to have good, killer packaging, you need to incorporate 4 things, and they include: 

• The branding and logo 
• The artwork you use 
• The documentation and the extras in the box 
• The barcode and country of origin markups 

While some are more necessary than others, the first two points are what stands out, which is why a lot of people focus on these to really entice the customers and give them their needs. 

Packaging Ideas to Stand Out 

There are some packaging ideas that really stand out over the others. 

The first is mailer boxes. These are good for ecommerce ideas. They’re elegant, simple, and customizable for the industries that you have, and you’ve probably seen a lot of these when you’ve been shopping online before. 

They come in the following types: 

• Standard mailers with wings 
• Mailers with the tear strip 
• Mailer boxes that don’t include wings 

They are best for those who are shipping out cosmetics, jewelry, and the like that usually look good. They also are good if you want to have a bit of a more elegant, refined fit to the products you’re selling. 

Then there are product boxes. These are boxes hat really can help with the unboxing experience and offer an outer packaging that’s quite fun. 

Product boxes allow you to keep your brand going with important information about the product, and also is good if you’re shipping multiple items at once with one package. You can get these in corrugated or paperboard options depending on the needs that you have. 

You definitely want these for the more smaller products, including skincare items, chocolates, jars, mugs, and even perfume. 

Then there are packaging sleeves. These offer extra brand recognition and are custom fit to wrap around the mailers and the product boxes. 

These are good if you want to give more information on what the product is, any other branded content, and also offers more branded packaging for customers to see, especially if they’re going to use this a lot. 

These are best used for those boxes that seme a bit on the generic side, in order to offer more generic options. 

Then there are changing displays. These have a little area where you can hang, and they’re in a more curated look to them. 

They are best used for stores. Cosmetics, toys, and confections do benefit a lot from these, and usually, unless it’s hanging in a store, shouldn’t be used otherwise. 

For a lot of people when it comes to the content that they want to market, the product packaging and the options really do give you a lot to work with. There are many different options, so look at them, and find the one that best fits you. 

Six Effecting Ideas to Reduce Logistic Cost in Consumer Goods Distributions

E-commerce has just changed the way of business. Now, you can buy and sell everything online from the comfort of your home and town. Globalization has brought the entire world closer; however, it has increased the work of logistics. You can shop whatever you need from any other country and city, but the logistics cost is one of the biggest tension for small and medium enterprises. Due to the across-border shipping, you need to pay a high price on shipping; however, here are a few ideas by which you can reduce the logistics cost.

1. Collaborate with Other Shippers

Many of you will find it a stupid idea, especially joining hands with your competitors; however, this is one of the best notions to cut the cost of shipping. Many companies do not want to collaborate with other shippers, but it can solve the problem of small and medium-sized companies. Especially, for an entrepreneur, this idea will definitely be going to work. At the initial stage of the evolution, every business needs to cut down the expenses, and logistic cost can engulf your budget; therefore, you need to generate a solution that can provide you the best services at the economic rate.

• Combine Sales and Inventory Data

Many companies do not scrutinize their entire sales system, this sluggish behaviors lead them to pay extra on the shipping. Thus, they need to combine the sales and inventory data in their system. Before stepping into the next order, you should know the available inventory; however, do not mix up the numbers. The radical thinking will say this is not an easy process, you might end up in the crucial analysis, but you need to do it to cut the cost of logistics.

• Try to Implement Cross-Docking Phenomenon

This is another effective way to cut the cost of shipping. This phenomenon allows you to unload the merchandise from the inbound delivery trucks and load them onto the outbound vehicles. This direct loading and unloading will save you time and cost.

If you are a struggling entrepreneur, you cannot afford or manage the cross-docking, then you can take the help of a 3PL partner. They will strategize to cut the cost of logistics and implement the resources of cross-docking.

• Build a Packaging Unit in the Distribution Center

Many retailers do the mistake of sending their packages from the distribution centers to the packaging firms and then back to the distribution centers. This increases the cost of logistics. They do not leave their goods at the factory or distribution organizations. Therefore, to reduce the shipping cost, a company or factory must need to build a packaging unit in the distribution center, so you can eliminate the cost of sending your packaging from one point to another. This way you can decrease the freight cost.

• Try to Reduce Chargebacks

Large Consumer Packaged Goods (CPG) companies have the assets to monitor chargebacks. You must have similar resources to reduce the chargeback fee, otherwise, you will have to pay a hefty amount and it will increase the logistics cost. Therefore, you need to collaborate with a shipping company that will ship for the multiple CPG companies and police outbound shipments.

• Increase Orders Capacity

As a business or factory, you need to make your consumers happy. When they are liking your products ultimately your sales will surge. You can take the benefit from the digital customers experience feedback. When you can make your customers happy, you will receive high volume orders. The bulk shipment will reduce the cost of logistics.

Tamper-Evident Packaging: Benefits And Impact On The Environment

Tamper-evident packaging carries the responsibility of protecting the packaged items in the most sophisticated and effective way possible. According to the FDA, tamper-evident packaging uses various barriers, which, if tampered with, instantly show the customer that the product is not fit for use. Tamper-evident packaging often has tamper-resistant characteristics to make the product more secure during transit.

The benefits of tamper-evident packaging

The most notable benefit of tamper-evident packaging is its ability to protect the product from damage and contamination. This packaging option ensures product safety and alerts the customers in case the package has been tampered with.

That said, we will now discuss some examples of tamper-evident packaging.

• Most ice-cream packaging firms used shrink bands to secure ice-cream lids. These bands are also well-suited for packaging applications that use lids or caps to protect goods.
• A button-top lid for jarred foods creates a pop sound when opening for the first time. It no longer produces a pop sound after first use. If you have a product in hand with similar packaging, and there is no pop sound when you open the lid for the first time, it means that the package has been tampered with, and so you are going to have to return it back.
• Most companies that send envelopes, boxes, and pallets use tamper-evident industrial tape. The presence of this tape ensures receivers that the shipment has not been tampered with during transit or storage.
• Some labels utilize RFID technology to let consumers trace the shipment during transit.

Drawbacks of tamper-evident packaging

The problem with tamper-evident packaging is that it might become too hard to open for end consumers. It is, therefore, necessary for packaging companies to make sure to maintain a fine line between the product safety and ease of use. In today’s era, many customers avoid brands whose product packaging is too hard to open.

It could mean the need for application and testing of packaging materials quite some times before finally launching the product using those packaging materials. You may also want to discuss this matter with a packaging consultant to have a better idea regarding the safest tamper-evident packaging options that also remain easy to use for end consumers.

The environmental impact of tamper-evident packaging

Blister packs used for the packaging of over-the-counter drugs are generally hard to recycle. This packaging combines two different types of materials, which are very hard to separate from each other. As a result, packaging wastes consisting of such materials end up in landfills or oceans. It means that tamper-evident packaging generally remains hard to recycle.

Some companies such as PLACON, however, have taken initiative to keep the environment safe from the impact of tamper-evident packaging. This company has worked quite well to produce tamper-evident packaging that consists of eco-friendly materials. These materials do not use labels and shrink bands, making the overall packaging recyclable. We can expect other companies to follow this suit and deploy the same measures to create eco-friendly tamper-evident packaging materials.

If you want to use these materials for the packaging of your products, you may want to discuss everything from feasibility to environmental impact with a packaging consultant.

Minimalist and Maximalist Packaging

When you package a product, you want to make sure that you create something that not only sparks joy but is also something that will actually hold. Companies will want to make sure that they have structurally sound and user-friendly kinds of packaging, but creativity is also a focal part of it. There are two types of packaging to consider, and those are minimalist and maximalist. Here, we’ll go over both, and what you should use in your packaging experience. 

Minimalist Packaging 

This is the “less is more” type of style, and it pretty much involves clean, uncluttered kinds of product layouts, a force on symmetry, and also using very little typography, and it can help to make the customer feel calm and at ease. You have the little details on there, to get customer interest, and it isn’t very busy in terms of packaging needs. 

Brands that use this oftentimes also have more modern styles and aesthetics, an oftentimes, they don’t focus on the bolder colors and whatnot, but instead, the eye for details, and the impression of sophistication and simplicity too. 

It’’s effective because you don’t’ have to worry about your brand looking too outdated, and it’s considered a more versatile type of packaging that will help you.It also is a more natural and muted look, and a lot of times, there isn’t usually too much going on, and it does appeal to the younger generation, and it can help you feel like the type of brand that is able to really focus on the end-users of the product too. 

What about maximalist? 

This is pretty much where everything is very loud, detailed, and usually is the opposite of minimalist. This is something that dazzles the customers, rather than being too subtle, using vibrant colors with lots of textures to it, typography, and richer sorts of motifs and colors. It may also use weird shapes and even optical illusions.  This is something that also does showcase quirkiness, but also luxury in some cases too. 

The goal of this is to help get the brand and their identity right there building the connection, and also, it can be used for creating mystery too, and building attention as well. This is one that really does stand out, and it’s great for those with limited edition and special collection sorts of products and is great for influencer unboxings or even used in pop up displays, and sometimes, this can be so excessive that it’s shown on social media too. 

The thing with maximalist is that just because it’s loud and obnoxious, it’s bad for the environment. There are actually some green alternatives to this. 

How to Choose 

Overall, each is good for their own reasons, and it’s good for some people to use minimalist, others could benefit from maximalist. First, you should look at the brand’s ideals, and whether or not one or the other will impact this. You should also look at how the product sets itself apart from the rest.  Some people like minimalist because they may work with competitors who are a bit more excessive. In other fields the maximalist type of product packaging does help to make a more impactful look to it, and it can help your business stand out.

Regardless, there are benefits to each of these, and while one may think one is better than the other, not every brand benefits from the minimalist or maximalist design, so it’s good to be open and versatile, and to choose the packaging that’s perfect for the business that you have. 

Stretch Wrapping And Protection Against UV Radiation

When it comes to securing pallets of shipments, there is no better option than stretch wrapping. The stretch wrap film wraps around the stacks and bundles of products to make them ready for storage and shipping. However, you may be concerned about the ability of your stretch wrap film to protect your loads in an open environment with an abundance of sunlight and other external factors. Ultraviolet radiation is known well for being highly destructive to plastic packaging materials.

Here, you may want to know the duration of the effectiveness of your stretch wrap film. Most stretch wrap films start degrading after 30 days of outdoor storage. Alternatively, you can consider choosing a stretch wrap film that has UV stabilization characteristics. Construction industries, building material companies, and companies that have to keep their stocks in open storage due to any reason consider using UV stabilized stretch wrap films. They use these films to protect their stocks from getting exposed to UV radiation.

How does a UV-stabilized stretch film work?

These films use an additive that prevents materials used in the making of the film from breaking down under the sunlight. A normal stretch wrap film is made of polyethylene, which tends to break down when exposed to sunlight. As a result, it loses its ability to cling to any surface.

A UV-stabilized stretch film is quite similar to the regular stretch film. The additive, which makes this film UV-resistant, is added during the manufacturing process. Using this stretch film allows you to put your stocks in open storage for up to one year. The amount of stretch film used also determines the duration of the wrap’s effectiveness.

Why should you use a UV-stabilized stretch wrap film?

Most plastic materials that you use as a wrapping option to protect your stocks of products tend to become yellow, chalk down, become discolored, and breakdown completely, respectively. A UV-stabilized stretch wrap film, on the other hand, slows down the breakdown process significantly.

The UV-stabilized stretch wrap film presents an advanced stretch wrapping option, which is far better than other regular stretch wrap films. If you have large stocks of products to manage, and you know that you are going to run out of warehouse space while doing so, you can consider using a UV-stabilized stretch wrap film, which will protect your goods for a longer duration from UV rays. The extra gauge combined with UV-resistant additives in the composition allows this film to be a well-suited option to protect every kind of pallet load, whether it has to remain in outdoor or indoor storage.

Another quite impressive characteristic of this film is its ability to resist punctures during transit or storage. The quality of being highly stretchable prevents this film from developing any punctures in response to the impact of sharp objects coming in contact with it with mild pressure. It will develop a puncture if you deliberately press the tip of the needle against it, as it is a thin plastic film after all.

You may want to speak with your packaging supplier if you need to get this film for your pallet wrapping applications.

Take Advantage of Automation in the Time of Competition

Automation has changed the way of production; however, it has raised the profit as well. A manual procedure cannot get you there where automation will lead. Well, technology is constantly progressing. Everything is adopting a few more advanced features in the machinery and other business operations. One of the best parts of automation is that it has lessened down the workload and burden on the laborers. Moreover, high-tech is taking less time to finish up the projects. Therefore, automation has become a vital component for almost every business. Evolved technology has enabled conveyors to grow fast than ever before. 

However, automation is playing an integral role in enhancing productivity and the overall efficiency of the business. It has given an immense impact on the processing and packaging lines to elevate their production and profit. Thus, take the advantage of automation and the high-tech techniques to stand in the market and yield most of it. Well, to apply automation in your conveyor system, you need to start with the audit of the entire packaging procedure. Examine that your current operations, either they are meeting the production goals or not. Innovation and advancement will be going to increase your profit and productivity; however, you need the right direction and a planned work-frame. Moreover, sometimes the new features do not work for you because of your poor audit, or perhaps you do not need to adopt such changes, but you understand it later. Thus, the scrutinization of your line will assist you in taking the best decision for your company.

Well, if you are seeking help for your audit, you can take the assistance of OEM or packaging systems. These are the best reputable conveyors who will evaluate the shortcomings of your packaging line. Moreover, the key features will inform the company about the productivity’s efficiency and the entire conveyor system’s weaknesses. Thus, you will be able to understand the relationship between each element, interaction of the different steps, weak areas, firmness of the company’s goal, and the components that need improvement. Such companies will run the Overall Equipment Effectiveness (OEE) technique to evaluate the true picture of the packaging line.

Overall Equipment Effectiveness (OEE)

However, Overall Equipment Effectiveness (OEE) has become one of the standard techniques to measure the productivity of the packaging line. It presents the results in percentage form and emphasis the weak areas. Thus, it is one of the strongest tools to exhibit the company’s performance and actual productivity. An organization can identify its own definition, goals, vision, waste, and losses. Moreover, you will get to know how much-advanced equipment you need, where can you implement the automation. Every equipment needs audit and improvement. A deep evaluation will help you out and you will able to upgrade your production and profit.

One of the best examples of automation and innovation in the packaging line is the use of robots. We have seen that from the past few years the companies are taking the advantage of robots. They have made the work easier and faster. You have seen robots in many places like in the food serving process, medical, pharmaceutical, life sciences, and other industries.

Well, the advantage of the use of robots is it has improved the work timing and efficiency, ultimately it has raised profit and productivity. They have lessened down the workload and burden; however, they have replaced the manual labor. Therefore, there are different opinions regarding the use of robots and automation as well. Some people are worried about the increased use of automatic machinery and high-tech that they are eliminating jobs.